
summary.
I am a self-starter, a creative, passionate, and ambitious student at Bentley University. With my undergraduate degree in marketing, I am pursuing a career in the media industry post-graduation, as I have always been fascinated by it, in particular broadcast television and streaming.
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Since I was seven years old leading up to high school, I would spend hours shooting skits with my friends, cutting clips together on iMovie on my father's work desktop, calling them "movies," and burning the footage on CD's. Once I got to college, I naturally gravitated towards the Her Campus club, where I could check in with my seven-year-old self and express my creativity through writing.
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In addition to my extreme involvement with Her Campus Media, I still wanted to grow upon my marketing skills, so I found myself thriving in a community of people that I not only built connections, I was able to network and gain valuable project management, presentation, and communication skills on the Executive Board for the Bentley Marketing Association.
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I was able to balance all of these commitments through the skills I learned over the years as a swimmer. Since I was an infant, my father always told me that I "effortlessly" splashed around, (even if I had a pair of floats attached to my arms)! Over the years, swimming has taught me the value of setting goals, keeping structure, how to prioritize and manage my time, and additionally, that working with people on day-to-day in fast-paced settings fuels me to work at high performances.
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Education.
2015-2019
Mount Olive High School, Flanders NJ
Relevant Coursework: AP Macroeconomics, AP Microeconomics, AP Calculus AB, AP Biology, AP US History, Marketing II H
Skills & Recognitions: National English Honor Society (12,11), National Business Honor Society (12,11), Varsity Swim Captian (12,11), Most Valuable Player Award (12,11), All Conference Honorable Mention (12,11)Scholar-Athlete Award (12,11,10, 9), Honor Roll (12,11,10)
Test Scores: SAT Reasoning Test: 1370
2019-2023
Bentley University, Waltham MA
Candidate for Bachelor of Science in Marketing, Minor: Information Design and Corporate Communication
Major GPA: 3.90, May 2023
Relevant Coursework: Marketing Research, Web Design I, Digital Public Relations, Fundamentals of Content Development, Advertising, Consumer Behavior, Effective Speaking
Clubs and Organizations: Bentley Marketing Association, Bentley Her Campus Club, Varsity Swimming Athlete
Course Projects.
Sept. 2020 - Dec. 2020
"In a Pickle" Social Media Campaign Project, Bentley University
Develops a 44-page report detailing all primary and secondary research: industry and company background, audience analysis, SWOT, Peso Model, Environmental Scan analysis, and results from a qualtrics student survey. Constructs a media budget, a social media calendar, a creative concept, and redesigns the company logo and website to maximize the restaurant's engagement, demand, and table reservations for college students. Pitches a 32-slide deck to the class.
Sept. 2020 - Dec. 2020
"Summer Trimester Development" Project, Bentley University
Develops a summer course session for Bentley University students during COVID-19 for the University student services panel by gathering primary research surveying the student body. Creates three personas to narrow the target audience, and then pitches four creative deliverables during a final 20-slide pitch to the class: a brochure, a remodel of the Bentley University trimester website page, a wireframe mobile mockup, and a promotional item.
Sept. 2021 - Dec. 2021
"Don't Just Sleep Through Your Flight" Campaign Project, Bentley University
Pitches a campaign proposal for JetBlue Airways to a panel of Media Professionals from MediaHub and MullenLowe. Given a 50 million dollar budget for a semester long project to create an RFP, Media Brief and Creative Brief, a media budget, and a new customer journey with three profiles and personas based on company background and market research.
Marketing Experience.
Mar. 2020-Jun. 2020
Vector Marketing North, Morristown NJ
Earns $4,000 in sales within three months selling kitchenware, builds client list from scratch by telemarketing, negotiating pricing, conducting persuasive PowerPoint presentations, and shadowing a sales team. Networks with over 50 different customers and representatives in the company.
Oct. 2020 - Dec. 2020
Creative Expansions, Inc., New York City, New York
Expands the social media presence of 18+ million followers by managing WomenWorking.com's Instagram, Twitter, Facebook, and YouTube Accounts. Increases their following by 5,000+ followers by designing digital graphics and engaging copy, measuring key performance metrics on article uploads, and pitches a broadcast program idea to promote American Heart Month for an Emmy-Award winning Producer
Apr. 2021 - Jun. 2021
Glass River Media, Woodbridge, VA
Freelance work for two of Glass River Media's clients: ReleaseTheKreative and DekHedz.
ReleasetheKreative: Increases podcast engagement from 2K to 4K views within two weeks on YouTube by implementing tactful SEO Optimization keywords, Information Cards, and Chapters. Promotes podcasts on social using social media management systems (SproutSocial), and writes 20+ blog articles on their company website.
DekHedz: Develops a website from scratch using Adobe Photoshop to resize, layer, and enhance skateboard designs on T-shirts and stickers, uploads 120+ product images to the website; customize website layout, typography, theme to match professional and modern brand identity
Jun. 2021 - Sept. 2021
The Williams Agency, Cambridge, MA
Develops and Implements marketing and PR strategies for agency clients, designs visual identity for promotional assets, signage, banners, programs, advertisements, and other branded communications
Write marketing and PR communications for event promotions, including press releases, website, email templates, and social media, pitch decks
Coordinate vendor and volunteer operations for two large scale festivals (Cambridge Carnival and Boston Local Food Festival)
Write and produce materials to source grant funding for client initiatives, file and distribute event permits
Feb. 2022 - May. 2022
617MediaGroup, Waltham MA
Assists with campaign planning, media, and influencer lists, press releases, media advisories, clip books, mailings/business kits. Owns competitive research, social media mentions and shares, and daily news scans for assigned clients. Researches speaking opportunities/awards and proactively take the lead on helping clients pitch them. Collaborates with account teams on social and digital initiatives, media briefings, drafting opportunity memos, and participate in weekly calls with account teams.
may 2022 - aug. 2022
The TJX Companies, Inc., Framingham, MA
Develops a "back-to-school" product line from scratch and pitches strategy to the Head and Director of Brand and Product Development, EVP Barry Zelman. Meets with sourcing, sustainability, and marketing departments to help make an eco-friendly logistics plan and a low-cost back-to-school product line upon vision. Analyzes brand books to lead packaging and design strategy, files brand approval requests for pre-production samples to licensing teams. Adopts CLO and Creative Market software to render 3D prototypes and present creative processes to buyer teams and vendors. Runs weekly sales reports in Excel to track the life cycle and analyze the performance of in-store table and kitchen linens for Harvest and Halloween programs. Presents trend research to pitch new strategy ideas based on fabrication, configurations, size, artwork, and color. Maintains buyer, merchant, and vendor relations by reviewing and negotiating costs for pre-production samples at all stages until approved for final production.
Clubs and Organizations.
Sept. 2019- May 2023
Bentley Her Campus Club, Bentley University
As president of the Bentley Chapter, I produce 36+ articles and lead the team from platinum-level to a diamond-level chapter ranking us in the top 10% of all 340+ chapters nationwide. I recruited ten+ writers through event planning and managing both marketing and social media directors to reach our audience goal from 700 to 1600 followers on TikTok, Instagram, and our Chapter Website.
Sept. 2019 - May 2023
Bentley Marketing Association, Bentley University
In the incoming fall of 2022, I will be the president of the Bentley Marketing Association. I will lead the executive board, executive board meetings, and the event planning process to ensure a cohesive team and event planning process. I will also organize and plan events that will serve BMA General Body members and Marketing majors, coordinate and delegate responsibilities amongst executive board members, and serve as a point of contact between advisors, professors, and companies.​
Sept. 2019 - May 2023
Trains and competes for 20 hours per week while successfully balancing a full academic course load.
Bentley Division II Varsity Swim Team, Bentley University
























