Digital public relations
In a Digital Public Relations Course, I developed a campaign for a local restaurant, "In a Pickle," to increase their restaurant's engagement, demand, and table reservations for college students as a semester-long project.
01
brand logo change
The logo In a Pickle currently owns has been established since 2013 with dark background colors and neon fonts. To match a young target audience with this campaign, I selected a user-friendly font with a light background and a darker green font to illustrate a more appetizing and soft finish.
02
Website format change
In this mobile mock-up, I made the text less busy, starting with the homepage of their website and organizing their primary navigation highlighting their most-known-for brunch selection, reservation process, weekly specials, and more.
03
social media mock ups
These two are some examples of social media advertisements that In a Pickle would upload during the series of the campaign.