Her Campus media.

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HerCampus.com is the #1 global community for college women, written entirely by the nation’s top college journalists from 340+ campus chapters around the world. I am the President and Campus Correspondent at Bentley University and lead our chapter from a Platinum level to a Diamond level chapter, ranking us in the top 10% nationwide. I work with advisors from the National Organization to implement new ideas and make sure our chapter runs smoothly.

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social media posts

Managing the Twitter, Instagram, and Facebook accounts for the Bentley Her Campus Chapter, I have created several social media posts that have increased our engagement and following by 50 percent since the fall of 2020.

logo rebrand

I redesigned the Bentley Her Campus logo and Twitter Banner to match consistent color schemes in the content we upload.

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marketing flyers

I planned several social events, including a collaboration between a Bentley University Sorority highlighting themes of women empowerment through films. I also prepared a game night and a giveaway collaboration with GloBoston on social media. GloBoston is a social venue that gave Bentley Students free tickets to a glow-in-the-dark theme event, increasing our Instagram follower count by 100.

tiktok advertising

The executive board discussed a goal to expand our social reach to TikTok during the COVID-19 year. I assigned this project to the social media shadow to create a social media calendar for TikTok, plan content ideas and posting frequency per week, and implement these ideas into action by 2021. Since then, our engagement increased significantly on both Instagram and TikTok.