Fundamentals of content development
For a Fundamentals of Content Development course, I had the opportunity to construct a summer course session for Bentley University students that the college used to reconstruct the trimester programs due to COVID-19.
01
personas
Based on primary research, I created three personas. Personas help develop content in understanding typography, color codes, imagery, and which mediums to gain the most awareness for the summer courses.
02
Brochure
I created a brochure highlighting all of Bentley University's summer trimester's offerings to attract students interested in applying but who have not enrolled for their courses yet.
03
website remodel
In addition to creating a brochure, I remodeled Bentley University's COVID-19 summer course website.
04
mobile mock-up
I created a mobile-mockup version of what the website would look like through android and apple devices.
05
giveaway item
Bentley University's motto dives deep into accountability, recognizing the need for positive change, and acting on it. Placing this quote on the side of the sunglasses humanizes the brand where Bentley students can physically wear the item and represent Bentley University's motives.